Tuesday, March 1, 2011
The difference beteen FCUK and FUCK
The difference between Apple's way of creativity, and a typical indian ad agency: we love creating more divisions, more profit centres, more revenue streams, so as to show the client...o yes, we are a 360 degree agency.....( in essence wen its jus a word) .......Apples jobs n sculley, in the first place never saw themselves as a computer company- they called themselves 'a vertically integrated ad agency'. No wonder, we still look that' side for inspiration n awards- rather than harnessing riches here in our country...break dibvisions, allow pollination, allow copulation of various disciplines.....of course we gave the world a 'zero' but we are stil stuk there...wheras world has moved too far ahead..only a few people hav started tht where they hav positioned themselves as an ideas house' rather than an ad agency.....tis time, and the timebom is ticking away.
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