Stuff tht make challenger brands- here's dominos pizza ka baap. Delivery in 29 mins.

Shot taken near nerul, new bombay......a lovely n clear cut case of a challenger brand...after all, if dhl says every second counts, then heres a brand thats saying....every minute counts. They do it in 30 mins, i will do it in 29.

Cheers to these guys....whoever and wherever they r.

The ad that almost got me sacked

It was a normal financial ad. Wherein we were targetting corporates for group benefits scheme. Like any other ad, it went thru various levels of approvals and got released, got a good response also. But....It happened so tht the Chairman got infuriated, and let his fire out on the agency and of course- it reached my ass too. All becoz he used to wear dentures.....Phew...was saved!

Need fresh veggies? Just call!

Preventive health chekup- Campaign for NM Medical- 2003

This campaign was aimed at increasing awareness about preventive health check ups. NM Medical one of the finest centres in Bombay. The entire premise was based on - Problems never come with a forewarning. Musibat kabhi bolkar nahi aati. And to bring it out we used the contrast...So waiter serving soup with a warning...theres a fly in ur soup........likewise 4 other situations.

Create ur own world- Campaign for Framebox Digital academy

Where do u get a chance to do magic, with machines and create ur very own digital second life? Its a campaign tht tells how a student , once mastered the art of graphix n sfx, can do anything he wants, and create his own world of dreams....real yet surreal.

SBI Mutual fund- ad 1

Campaign approach 1- Gold's Gym

MS-CIT campaign 2

MS-CIT - Option 1

MSCIT is a govt of maharashtra backed computer course, largely subsidised in nature and aimed at the lower strata of the student community. Presented here are 2 campaign options.

campaign- ad 1 for a premium waterfront property in blore

Anti-smoking ambient- got this idea while smoking

Campaign for a Veg Restaurant; promoting international cuisine

Campaign for a Premium Waterside property