Friday, November 11, 2011

CHANAKYA'S CHAKKRAVYUH: BRAND IDENTITY


BRAND IDENTITY: It's India's first board game that teaches the nuances of finance, investments, opportunties....and how to create passive income. Based on CHanakya's arthshastra and 'corporate chanakya' radhakrishnan pillai's famus book- the challenge was to create a brand identity( logo- in layman terms) to integrate Chanakyas 2000 yr old wisdom with the current day scenario of the rupee.....hence, this marriage between the ruppe symbol and chanakya- that led to creation of this idea and identity. the hottest n the latest work...presenting here for ur comments n views.
By: Ashish Vyas

3 comments:

Junk said...

Very original and creative.

appu said...
This comment has been removed by the author.
appu said...

hi this is very creative and loved it..i am apoorva jain from mba college from bangalore and we would love to use this as the logo for our fest..this logo will be a tradition that our successors will carry on for the years to come...and we would also publish in our website and promotional material that the logo was designed by you..plz let me know if you are interested..mail me at apoorvajainsn@gmail.com...thank you