Everyone in Kentucky, and all the chickens in the world- know one thing: That KFC stands for Kentucky Fried Chicken. KFC, launching in Gujarat, therefore makes news- especially knowing the love of gujju's for everything friend, deep fried and more fried ( According to WHO report, it's one of the most risk-prone community only due to this fascination) Only- that KFC here, is going to be PURE VEG. And as the funny poster says- Khakhra, fafda, chakli- now served at KFC.
Had read long time back, of how a group of gujju's cleared the decks on a cruise liner, and yes, you guessed it right. They did dandiya!!!!
The idea is- when in Rome, make the Roman's do what you like. That's not just a gujju trait- it's our lovely Indian trait. Reason why, global food chains like Dominos, Mac, Pizza Hut- all and everyone revamped their entire menu- to suit to Indian tastes- something that they;ve not done anywhere in the world. Take Kellogs, take Lays, take any MNC brand- and you see that THEY changed, for us.
Not to long ago- i had this typical marwari grocer in my area. And right next to his shop- was a south indian grocer. The main difference between the two shops was only in terms of 3 items: Eggs, frozen chicken, and Fish masala's/chicken dishes ( ready to heat n eat)
The marwari grocer- never realised it till late- that he was losing customers only because of these 3-4 items. Believe me- a jain, a marwari- who even wouldn't touch eggs- well, i saw him stocking up these items in a few weeks. He kept a boy- who wasn't averse in handling, packing, and delivering these non-veg things.
Coz- at the end of it all- It's economics that is wins, economics that define everything around you.
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