Tuesday, April 23, 2013
Monday, April 22, 2013
Sunday, April 7, 2013
Baby, it's always Economics that wins!!
Everyone in Kentucky, and all the chickens in the world- know one thing: That KFC stands for Kentucky Fried Chicken. KFC, launching in Gujarat, therefore makes news- especially knowing the love of gujju's for everything friend, deep fried and more fried ( According to WHO report, it's one of the most risk-prone community only due to this fascination) Only- that KFC here, is going to be PURE VEG. And as the funny poster says- Khakhra, fafda, chakli- now served at KFC.
Had read long time back, of how a group of gujju's cleared the decks on a cruise liner, and yes, you guessed it right. They did dandiya!!!!
The idea is- when in Rome, make the Roman's do what you like. That's not just a gujju trait- it's our lovely Indian trait. Reason why, global food chains like Dominos, Mac, Pizza Hut- all and everyone revamped their entire menu- to suit to Indian tastes- something that they;ve not done anywhere in the world. Take Kellogs, take Lays, take any MNC brand- and you see that THEY changed, for us.
Not to long ago- i had this typical marwari grocer in my area. And right next to his shop- was a south indian grocer. The main difference between the two shops was only in terms of 3 items: Eggs, frozen chicken, and Fish masala's/chicken dishes ( ready to heat n eat)
The marwari grocer- never realised it till late- that he was losing customers only because of these 3-4 items. Believe me- a jain, a marwari- who even wouldn't touch eggs- well, i saw him stocking up these items in a few weeks. He kept a boy- who wasn't averse in handling, packing, and delivering these non-veg things.
Coz- at the end of it all- It's economics that is wins, economics that define everything around you.
Monday, October 29, 2012
Muu main Ram...haath main mutton
A BHAGWAN KA MALA IN ONE HAND, MUTTON IN
ANOTHER.
We brought Prince when he was just 8 weeks old. It was our first pet, a mixed breed pomrenian. Soon, the ball of snow was rolling all over our lives..and was part of us- in the smallest of things.Papa announced one morning- of plans of going to Bombay. For a week. Colonel Jamwal, out neighbor and a pakka army man with his own family of 4 dogs- was more than willing to keep our prince for few days.
Day we returned from Bombay, Prince just went crazy and for hours he danced around, licked our faces and his happinees knew no bounds. Evening, we gave him his usual milk, roti and a monginis cake. He shied away from khana. Didn’t touch it till night. We assumed he must have eaten at Col’s place.
Next morning, the same thing. We made fresh roti and milk, and rice, but what’s this// Princejust overturned the plate and went sulking. 2nd day and no food. Next morning, we took him to the vet…and he checked….but just prescribed some medicines…and said…he seems to be normal.
Evening, we met Col….and related the strange behavoiur of prince. He just let out a large guffaw…and said….usko meeto sheetoo khilao. Kutta hain, gay nahi hain….asli khorak do…Basically he said meat-sheat khilao...give him meat and eggs and mutton...
That was a shocker. How can our house- where there are puju path morning till evening…the house had a full fledged temple room…and mandir bells used to ring thru and echo all the time. Papa used to teach Sanskrit, and was a very religios man….And mutton, in my home?? Toba toba.
I, mom, brother and sister- we made a plan. A secret plan. That, was to continue for 11 years, and that, my father would never ever know all his life.
We bought a stove..gave it to govindkaka, out trusted house help who has been wtj us 23 years so far. The conspiracy was thus; that every day, govind kaka will bring 15 buks ka mutton, will cook it in a far flung corner of our garden…and will feed prince. The entire issue stemmed from a dharma e Couldn’t offend papas sensibilities, nor could keep orince hungry.
That a, flesh and blood and bones entered a stanuch brahmin’s fmily.
Moment papa would start his 7.30 pm sharp …pooja, govind kaka would pump up the stove, cook the mutton, feed prince by 8 and then move home.
The entire cover up operation contined in sucha way that moment mutton was being cooked, we- siblings or amma, would go and close the pooja room windows, under the guisse of mosquitoes.
At tmes, papa smelt the mutton…as the wind would waft in….but we were blessed with some non-veg neighbors….who became a stong alibi for us. Papa, maybe that panjabu family, or that chritstina family must be cooking…..sniff sniff…..
Best was- as a daily ritual, prince would be happily satisfied, and then strait go to papa’’s room and sit next to him…..unfailingly..
This continued for years and years….
There were times, when papa would finish his pooja, and
somehow prince would be sticking around him…so papa would say- chal beta, I
will give u khana. But hey, remember, my prinec was a pure non veg doggy now.he
would simply stare at the roti and milk, and like his habit, would overturn the
plate many times. We would maybe rush just in time..and say papa, he is not
hungry….he will eat afterwards……that milk and roti would obviously go to some
stray dog or cat later in the night.
Many years later, 96 to be precise I shifted to Bombay, and
would really miss prince a lot….those long walks in the huge farms…at surat, those
amazing moments spent with him…those anti rabies injections- so many of them
that we had to sponsor for ppl who were bitten by price…right from papas
student, to the postman, to one unsuspecting laborer who was just picking up
his shovel from the lobby, and wat came in his hand, was not his hand, but a
half bitten mauled fleshy piece resembling his hand.
It was exam time- and I came to know prince is nt well. I so
very muh wanted to go and see prince but I couldn’t. My parents gave me false
information that now he is ok. And is running around….i always used to hear his bark over the phone..and he
would always respond even wen I called
him….pinchoooooo my baby..over the gone with a receiver kept on his ear..
3 days non stop I asked my parents-
I wanna hear the voice of prince but they somehow kept avoiding. Then I
panicked. I called up my neighbor….she said….ur prince expired 3 days back.
Why, u don’t know?
Took the next available train to surat….7.30 from Bombay
central, reached surat
by 11,30pm night…..huffing panting…but he was nowhere to be seen…I knew he was
dead..but I still wanted to see
my
prince for the last time…..pushed off on the bike and went to govind
kakas
place….wth him, to the place where prince was buried…i exhumed his
body...left a bucketful of tears on him.....why not....i sure had heard
that if you add salt during a burial, it helps decompose faster...
im sure he decomposed faster and happier…..took
the return train to Bombay- 2.15am…and was back in Bombay by 6.30. n back to
attend the 7.30 am marketing mgt class in the morning.
Back home, I learnt that prince has
stopped eating for almost ten days….and all things were tried…the most shocking
part was: my papa…who even shuned the sight of eggs eand flesh…..forget
touching it……had himself gone to the market to buy mutton….with
govindkaka…asked him to cook it…and with his own hands tried to feed
prince….beta, please eat something….please eat…..
a staunch brahmin, in some way, had allowed his dharam to be brasht.....all for love...all for a loved one...
Prince never opened his mouth. But
yes….he breathed his last…in my papas lap…and my ammas lap….very
peacefully…..like a saint who took a self decided Samadhi…no disease, no
pain..no health turbulences…he just quit eating….
And we couldn’t quit his memory..for
a lifetime.
When a teenager fell in love with a hindu nun...
It was a normal morning….just like
any other day…just in the second period..our bindiyaa maam, announced to
us…that some ppl from the hare rama krishna mission were visiting our school.
And soon they will come to the class. It was of no consequence to me….
There she entered…along with her
associates…..i was just too spell bound….perhaps as much as mira was enamoured
by Krishna..or how majnu went dizzy seeing
laila for the first time. She was an amazing beautiful American sadhvi…from the
kare Krishna mission…and was part of the group
that visited our school. It was love-infatuation-madness at first sight.
Prompted me to shift from the last bench to the first bench. While I was always
curious of god, atma, life…and many a time had posed questions to many….here, I
was more than just interested in answers….i posed my most idiotic questions and
queries…and were answered very nicely by the sadhvi..just when they were
leaving, I went and asked for their address….their numbers..and all….for, I was
interested in meeting them) her_ once again….
It became a weekly routine…I kept
going to the place where she hd halted…a senior hare Krishna mission chair
person….and kept finding reasons to meet her see her….
Was having a turbulence in my
mind…coz I was just pretending that im attracked to the mission, but realty was
I was jus attracted to her….
I attended bhajans, prayers, also
went with her to some other schools…and I was eing introduce as a curious
kid….who had fallen in love with hare Krishna. But me was doing hare radha hare
radha….in my mind….
The madness knew no bounds when I
started sporting a hare Krishna style tikka..on my forehead…when I was out of
school…I bought a lot of books from her…as if I was deeply interested…and I was also talking of love of
Krishna n Radha…and was making imaginary castles wen I knew that radha was much
elder to Krishna in terms of age..and then, thoght if krishna and radha can be
one, why not i. my love is also pure, mad, divine…and much more…
My parents too were flummoxed with
my sudden interest in hare Krishna….my tilak, my collection of books, which I
never read….etc etc…..but they were maybe too sure of my idiosyncracies- one
madness at a time….and hence, they dint bother much….evening they knew I was
going to the hare Krishna temple….so they never even asked…as it had become
routine…for me..
The sadhvi, by the way, never ever
gauged my intentions, why im following her, why
so much communicating with her…for her I was just a kid….not even passed
11th std…and who maybe, she treated as a baccha. But then, like
Malena..the movie….where a small kid was mad after a woman twice her age….i
was reassuring myself all the time…and
visualizing a lot of things…ahead. Of getting married to her….of how our pooja
room I would be…and how she would look as my wife…..
Just one of those usual Sundays
where I were to attend a prayer meet in the evning…and I went to the centre…..shockingly
this American sadhvi wasn’t around. I was restless….i went up to the senior
mataji and asked her point blank…..mataji, where is…..xyz….why is she not
around. Is she ok….is she around…a flurry of questions…..
I was sweating…so much that it
rubbed off my hare Krishna stlle tilak…..
Mataji, very nonchalantly
replied…beta…she had come on tousits visa..and she just left for Bombay last night…she has
a flight to catch back to LA.
I was shocked. Dumbstruck. Completely
blank in my mind.
Couldn’t sleep whole nite.
Constantly….her images kept running
in my mind…..
The next day, I visited the
temple…and just told god….look god, I love her a lot….if u can bring her back
to me, I will then only step into ur
temple once again.
God might have smiled n said- grow
up u idiot….this is ur
12th true love ……
So….go, find ur 13th.
Saturday, October 13, 2012
EVEN MONSTERS CRY...SOMETIMES!!

BET, NOBODY HAS EXPRERIENCED THIS: It was my first job- my first baby step into the world of advertising. Was jus a junior copywriter..6 months into the job, n was doin great. had a double promotion jus in 6 months...n then, one fine day, my first guru, my mentor and the one who gave me my first break- Paul, he decided to quit. And moved to another agency. Ooops, I was left behind. A new creative director took over. First day, first showdown. I din’t like him, he dint like me. Without a reason. Hatred was stemming from within. It was as if the typical hindi film where NAAG, or NAAGIN, which was killed in his/her last birth, now is back in human form to take revenge. All of a sudden, from hearing compliments, lots of encouraging words, and having fun on the job- each day now, began with a gaali, n would end up with tons of ideas simply being thrown away- and rejected- by this new boss. Day in day out. And mind you- he was an amazingly popular guy otherwise- full party animal, freako, and woah, a guy who everybody loved. The mental torture continued for months. Couldn’t take it anymore- and almost reached a nervous breakdown. Then one fine day, got this job offer. And man, I jumped. Took it up imm. My HR manager called me. And she asked me to attend the exit interview. Silly me, I blurted out everything that I felt, about the new creative director- as I was assured that exit interviews are confidential. Having wrapped up formalities- I moved on to the new place, new agency. After 3 days, the Monster CD called me up and said- Hey bugger- I think u left many bad comments for me in the exit interview. I’m gona see you some day. I was shivering when he called. But I assumed he will be history. Or maybe I will be. Lets see. Life began in the new agency, where I was my usual mad self, fun self……and never knew how 2 months passed. Then…..One fine day( or bad day) I am just entering office in the morning… and I see this Monster CD sitting at the reception. I missed a heartbeat. Still, we exchanged pleasantries. I still remember that gussa on his face. Next morning, I hear, that Monster CD joining my agency. O shit, I said. My daymares and nightmares started all over again. Morning firing. Afternoon tearing ideas. Evening loading you with briefs- just when you’re about to leave. Repeat. Repeat the cycle- next 8 months. N I had just got married. And this man, knowing this- started calling me on sat and Sundays also. Couldn’t take it. Every idea I churned out was shit, horrible, and worth only the dustbin. As per my monster CD. Started hunting. Got thru the line of one agency head- chairman. Interview scheduled in next 2 hours. Rushed with my portfolio. Interview over in 20 minutes. And appointment letter in hand, in next 20 minutes. It was a miracle. Just a miracle. I went feeling like Alexander the Great. Just went up straight to my Monstor CD and announced my resignation. New job started in 15 days. Tried to forget my CD, tried to come over all those rejected award entries, rejected ideas- which otherwise, a lot of ppl praised, and which actually gave me my other jobs….anyways…I said…its better to move on. Started my 3rd job. 3rd year of my career. Awesome guys, brands, and work culture. rocking at new agency..Hardly spent 2 months, when lightning struck. The same Monstor CD was joining my agency as Executive Creative Director. Will I survive this time, I told myself. Same torture cycle started. I survived. 9/11 happened and WTC didn’t survive. I did. Silently. Well, here, I was praying that this monstor cd never gets up this morning. That he gets caught under drunken driving and is sent to jail. That he should fall sick etc etc. 6 months went by….. He was not in the agency today morning….and I learnt that he is unwell. I said to myself- Ahh….one day of peace……Just then, I got a call on my cell. Vyas- I am at Haji Ali- come down right away. What flashed across my mind: Is this guy going to kill me today> Is he going to throw me in the sea? Is he going to…..God knows why, I called up my wife…and told her…that look, this guy has called me to so and so place…and if I don’t return in 2 hurs, then go to the cops. Ok? There I was. Standing at HAJI ALI. Trrring. Call comes. He said- Have you reached? I said- Yeah. Ok, just cross the road, and walk into Heera Panna…Shop number xxx. In 5 minutes I was there. It was an opticians shop. Vyas- he said: Choose any frame you like. Gucci. Versache. Anything you like. I was speechless.Thought- is this some plot- to make me buy the specs, and then box me in the face to turn me blind? Whatever. He said- yaar I have been thinking a lot about u. And ur specs. I don’t like em. Seeing my reluctance- in choosing a 4k and 5k frame, he himself- chose one for me- it was I think worth 3,900 buks. That was- some 15% of my monthly salary 10 years back. I was still in state of shock. Got it packed- and then he says- chal, les have some coffi. Did you get the news, he asked me? What news…I muttered… He said- I’m leaving for the UK. And you’re the first person am sharing this news with. I dint know whether to feel sad, happy, jump in joy…or whatever. Sitting by the coffee table- he said. Vyas, I really love you. I love your ideas.Love the way you think. You have too much potential, if u put it to use in the right way. You are the most amazing chap ive seen, met, known. My coffee got cold while just trying to digest what he was saying…. He said- all these years- im simply trying to make u rock solid, trying to extricate the very best out of you. Trying to make you better and better. He got up from his seat- and gave me a very tight hug.That moment, I remembered Shivaji story and Afzal khan’s story- of how Afzal khan had tried to crush shivaji with a bear hug. Here, I dint have any weapon like shivaji. I burst out crying like a baby. I saw him in a very different light that moment. I couldn’t understand him ever. I saw a tear drop in his eyes also- as we got into the car. He dropped me till the office gate……and said- Vyas- no hard feelings. Till this date- I don’t know many of the what’s, why’s…of life.
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